DIGITALNA TRANSFORMACIJA FINANCIJSKOG MENADŽMENTA

Abstract

This paper provides a critical overview of contemporary knowledge of the impact of digital transformation on the financial management of companies of different sizes and different sectors. It analyses key technologies that are shaping the new financial environment, artificial intelligence, automated reporting systems and predictive analytics of large databases. A special focus is placed on changes in planning, control and financial decision-making processes, as well as new forms of performance and risk monitoring. The paper points out that digital transformation enables faster and more accurate processing of financial information, reduction of operating costs and increase of overall business transparency. At the same time, it highlights that companies face challenges related to high initial investments, a lack of digital competences and the need to adapt to legislative frameworks. By analyzing secondary sources and relevant literature, it is determined that the
effectiveness of digital transformation depends on the level of integration of technology into strategic goals and organizational culture of the company. It is emphasized that the digital transformation of financial management is a key prerequisite for long-term competitiveness, sustainability and resilience of companies to growing market challenges.